Representation of
Gender on Social Media
Gender issues that have been persistent in
the society are now projected on social media. Given the gendered history of
digital technologies, social media platforms have continued to articulate
unique affordances for gender performance. Social media users exploit any
opportunities to enact traditional gender roles and socialize other users to
propagate the gender stereotypes (Webb & Temple, 2015). Some users are keen
to note the gendered nature of social media and advocates for the liberation of
gender victims. Social media also, directly and indirectly, advocates for
equality of both sexes in social aspects. A conversation on twitter between a
female musician-Rihanna- and her follower who is also a female expresses gender
issues that are constantly expressed in social media. The social constructivism
theory provides an explanatory framework to analyze the conversation for gender
issues. Using the social constructivism framework, this essay will explore and
analyze the presentation of gender in social media.
Summary of Sources
Summary of Sources
Webb, L. M.,
& Temple, N. (2015). Social Media and Gender Issues. Discrimination
and Diversity, 1218-1250. doi:10.4018/978-1-5225-1933-1.ch056
The article reports
scientific research on how social media presents gender issues. The source also
offers an explanation of the Performance Theory as an explanatory basis. With
scientific data, the source explains the assigning of traditional sex roles and
gender stereotypes on social media platforms. The article explores Facebook
blogs and online games given that they are exemplifiers of social media
platforms that propagate stereotypical gender performance.
Van
Oosten, J. M., Vandenbosch, L., & Peter, J. (2017).
Gender roles on social networking sites: investigating reciprocal relationships
between Dutch adolescents’ hypermasculinity and hyperfemininity and sexy online
self-presentations. Journal of Children and Media, 11(2),
147-166. doi:10.1080/17482798.2017.1304970
The
article notes that adolescents play stereotypical gender roles on social media
observed from one’s self-presentation. The article observed that endorsing a
stereotypical gender role either hypermasculinity or hyperfemininity
predisposed adolescents to self-present as ‘sexy’ and observes others
presentation of ‘sexy’.
Isaacs, L. (2013). Social constructivism
and collaborative learning in social networks: the case of an online masters
programme in adult learning. Retrieved from http://etd.uwc.ac.za/xmlui/handle/11394/5130
The
source provides a detailed explanation regarding social constructivism and its
role in learning using social networks. It explores social constructivist
theory and will be useful in providing a conceptualization framework to explain
the text chosen.
Text Summary and
Conceptualization Framework
In the tweet conversation between the
singer and her fan, the fan initiates a conversation with Rihanna expressing
her disappointment in the artist. The fan’s disappointments resulted from an
outfit that the celebrity wore previously and made a public appearance. Rihanna
responded to the tweet by commenting that the fan’s sexual drive was too low to
match Rihanna’s level of testosterone. The singer refers to herself as having
the male genitalia and notes that in an intercourse, the fan would not endure
the experience. The statement is said metaphorically to warn the fan that she
is in no position to direct what Rihanna does or wears. The tweet was retweeted
about 40000 times and liked almost 35000 times. The conversation and the
reaction it received provides a clear indication of gender presentation in the
social media society.
The tweet can be understood and analyzed
using the social constructivism theory. The theory states that people learn
through social interaction and use of language. As such, knowledge exists within
a society as opposed to an individual’s experience. In the context of this
text, the theory proposes that social media is a product of social interaction.
As such, the platform is constructed and changed in accordance to social rules including
gender roles and stereotypes.
Analysis
The text chosen presents
a different use of language to create the desired meaning. In the text, the fan
tells Rihanna that she should learn some fashion lessons and start wearing some
clothes. In the reply, the singer claims to have male genitalia. Using
language, Rihanna claims more power by assuming a male position in the
conversation and tells off the fan. The two, use language to intimidate each
other within acceptable social bonds. Interestingly, a lot of people liked and
retweeted the chat. Ideally the response that Rihanna offered can be seen to be
powerful and commanding. According to Isaacs, (2013), social
constructivism argues that language has the power to construct and perpetuate
meanings and concepts like gender stereotypes. The logic explains the
followers’ behavior to like and retweet Rihanna’s response.
Rihanna’s response had a significant
impact on the society as it was liked by a lot of her followers. The response undermined
the message that the fan was sending. In their work, Van,
Vandenbosch, & Peter, (2017) found a direct relationship between
hyper-gender orientation and individual’s self-presentation and view of others’
self-presentation. Rihanna ‘s response is adored by others and most feel the
need to self-present themselves in a similar manner. The language is quite
impacting on people of both genders. In a way, Rihanna enhances male
superiority when she refers to herself possessing male genitalia and hence
superior. The singer’s followers reinforce this aspect by liking and retweeting
the response.
References
Isaacs, L. (2013). Social constructivism
and collaborative learning in social networks: the case of an online masters
programme in adult learning. Retrieved from http://etd.uwc.ac.za/xmlui/handle/11394/5130
Van
Oosten, J. M., Vandenbosch, L., & Peter, J. (2017).
Gender roles on social networking sites: investigating reciprocal relationships
between Dutch adolescents’ hypermasculinity and hyperfemininity and sexy online
self-presentations. Journal of Children and Media, 11(2),
147-166. doi:10.1080/17482798.2017.1304970
Webb, L. M.,
& Temple, N. (2015). Social Media and Gender Issues. Discrimination
and Diversity, 1218-1250. doi:10.4018/978-1-5225-1933-1.ch056
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